Live From

Makeup In NewYork

September 16 - September 17, 2026
|
New York, NY
Sponsored By
Makeup In NewYork

MakeUp in NewYork’s Sandra Maguarian Comments on the Show

A focus on innovation, colors, and trends this year.

Author Image

By: Marie Redding

Senior Editor


Sandra Maguarian, co-founder and show director, MakeUp in NewYork, spoke to Beauty Packaging's Jamie Matusow — live on the show floor in this video. 

"There was a focus on innovation in colors and trends this year," Maguarian notes. Skincare is also a growing category at the show, with our suppliers showing options, especially for makeup-skincare hybrid products. 

The show was also bigger than ever this year, with 110 exhibitors, which is 10% more than last year.







Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters